Isn’t it interesting how some people respond to your care readily and yet others with seemingly similar ‘problems’ and severity are resistant to improvement?
It seems like the architecture and mechanics of the human body is pretty consistent across most of humankind. Science has consensus (for the most part) around anatomy, osteology, physiology, neurology and so on. Obviously, there are subtle variations in all of these from individual to individual and as a result, we find that every person in the world and in your practice is a unique expression of human life.
But, we must ask why then is there such a variation in results between the practice members when they all made of the same material stuff?
The immeasurable and undefinable factors are that of a person’s thoughts and beliefs. The objective sciences try to exclude this pesky factor from ‘real’ science. The truth is that the way that the practice member views the world, the chiropractic profession, your practice, you and of course themselves all colour their experience, their process and indeed their results. In other words, the person’s beliefs control their outcomes.
Let’s take a moment to look at the power and importance of a practice member’s belief structure and how you can influence it for good or for bad.
The power of belief is dramatically demonstrated in this story ‘Wright’, who was found to have cancer and in 1957 was given only days to live. Hospitalised in Long Beach, California, with tumours the size of apples; he heard that scientists had discovered a horse serum, Krebiozen, that appeared to be effective against cancer.
He begged to receive it.
It is reported that his physician, Dr Philip West, finally agreed and gave Wright an injection on a Friday afternoon. The following Monday, the astonished doctor found his patient out of his ‘deathbed’, joking with the nurses. The tumours, the doctor wrote later, ‘had melted like snowballs on a hot stove’.
Some two months later, Wright got his hands on and read a medical report that said that the horse serum was a quack remedy and was useless. He suffered an immediate relapse. ‘Don’t believe what you read in the papers,’ the doctor told Wright. Then he injected him with what he said was ‘a new super-refined double strength’ version of the drug. Actually, it was water, but again the tumour masses dissolved.
It was reported that Wright was ‘the picture of health’ for another two months – until he read a definitive report stating that Krebiozen was worthless.
He died two days later.”
As I said, this is a pretty dramatic example of the effects of the placebo and its ‘dark’ brother the nocebo but I think it makes the point that a person’s perception dictates their physiology.
I wonder how this scenario is playing out before your eyes in your practice whether you are noticing it or not? People aren’t working their way into your practice by good luck and out of your practice through bad luck.
There is a specific process and it has more to do with you than it does with the practice member.
Your overall goal as a chiropractor is to facilitate the removal of interference to life expression in your people and to this end, the skill that distinguishes the good chiropractor and the great chiropractor is that ability to shift people’s beliefs that are not serving them and offer them beliefs that do.
Your ability to facilitate belief change determines your practice and business success and it is for this reason that we are focusing on this topic this month and offering a weekend training in belief change for yourself and others in October. If you know that you and your team would like to upskill in this area CLICK HERE
Mark
