Have you paid attention to the way in which you move? Now, I don’t don’t mean the way you move your hips or the graceful movement of your hand gestures when you are adjusting. I mean the DIRECTION that you move your thinking.
There are two ways that you can move on any issue – TOWARDS what you want or AWAY from what you don’t want. In other words, do you move towards the carrot achieving something or the stick of the repercussions of missing out or not achieving it?
Whilst your preferred direction of movement does depend on the circumstances, in most situations you will know your preference. Now, I wonder whether you know which it is?
In our experience coaching chiropractors, we notice that our clients get very excited with the potential that their practice members have as far as their health is concerned. Most chiropractors want to move people towards the possibilities of what they can become. They are keen on taking the person towards these outcomes and feel devastated when people don’t follow through with their recommendations for care and they drop out before they have reached that optimum state.
When this scenario has presented itself, there is a very high chance that the chiropractor has used a TOWARDS strategy with their practice member, when the practice member is using a moving AWAY strategy.
There is a fair chance that when working with your practice members you will use your preference to communicate with them and it is here that you can get things very wrong, resulting in the person moving away from your practice.
Over the next week notice your communication to people. Are you trying to move them towards a bright future? Are you trying to empower them to change their diet and exercise and spinal hygiene habits from the get go? Are you painting big pictures of the nirvana of absolute health and happiness?
Next week we will look at the space that most people occupy and how to tailor your message to move with them.
