This week we are calling out Chiropractors who think that every office visit holds the key to their success.
It sounds logical and it is true to some degree.
But it’s a huge mistake because when you ONLY see the important connection with a practice member as the interaction that takes place when you are getting to display your expertise and they are gladly receiving care and enjoying the results you are missing out on a game-changing opportunity.
From my experience personally and with over 50 associates and coaching untold chiropractors, if you take a few minutes to perform this simple little process it will add significantly to the results you get for your practice members and the bottom line you create for your practice.
Put yourself in the position of the new person in your practice. Whether they were referred in by a trusted friend or randomly found you there is a big adjustment to make in their sorting of where chiropractic sits in their model of the world.
They go through the 1st visit and should have had a realization that you know more about them than they do.
They go through the 2nd visit and understand that what you found with your questions and tests are confirmed with the tests, x-rays etc
They committed to a course of care
They received their first adjustment
And then they go home – back into their normal old world
They get questioned. They have questions. They may feel different things (Good and Bad)
Then the phone goes – it’s their chiropractor
“Hi (Name) it’s (Chiro name) here – I am giving you a quick call to see if you have any questions from today (not how are you – Not how are you feeling)
It will do that – I’m not surprised – yes, that happens etc
Great – see you Friday”
If you go to Message bank leave the same message
If you must, then have your CA do the call
This warms people to you
Do it and hear what people say
This is a little thing that makes a huge difference
‘Guide To The Most Valuable Minutes’
