I saw a new person in the practice last week. A lady, mother of two with a litany of health complaints. When I enquired whether she had been to a chiropractor before she replied with – “YES and I vowed never to go to a chiropractor again – it was an uncomfortable and rather ugly experience”, she added. My interest was now aroused. Then what changed your mind, I asked. She explained that her bias was turned around by some…
As caring, sharing healers, chiropractors have a preference, in the main to be supportive and nurturing. These qualities are what set chiropractors up for success in their clinical field and get great results for their practice members. There are times, however when this style is counter-productive and it is appropriate to adopt a different style. Let’s take the bigger picture of improving prospective and existing client and public perceptions of you and your profession. Maybe we need to get more…
