Tips for Chiropractic Marketing

There are two levels of chiropractic marketing – Internal and External. We constantly aiming to have our clients reaping the rewards of a well-oiled internal marketing machine. People referring people is the best form of marketing. People are generally regard word-of-mouth as a very reliable source of information.

For new practices, expanding practices and associate practices it is more necessary to go external with your marketing. It is important to make sure that you have a marketing strategy with a workable and affordable plan.

With the public relating more to digital media it is possible for you to get your word out and to provide comment and branding to large numbers of people very effectively in a cost efficient manner. It is no longer necessary to expend large amounts of money on advertising campaigns in the media. We work with experts in the field of practice marketing to get your practice known in your community and develop a marketing plan with you to provide a constant source of new clients.

The strength of any practice is in its internal marketing strength. People refer others when they are enthusiastic about your services. To be effective as a referral source they must also be informed so that they can communicate the chiropractic message and your point of difference to their family and friends.

Tips for External Chiropractic Marketing

Have a website which looks good, is functional and contains copy relevant to your practice members
Only have social media pages if you plan to post content regularly (a Instagram with 3 photos posted from 2 years ago doesn’t look very professional)
Have a social media strategy and plan your social media content (trust us this will make it easier for you)
Use a automation site such as Buffer for your social media
Have a branding style board and guidelines. This will ensure colours, fonts and logos will remain consistent (again, we want to look professional)