“The simple step of a courageous individual is not to take part in the lie. One word of truth outweighs the world.”
Alexander Solzhenitsyn
How often do you fail to inform a person on the relationship between their spine, nerve system and health?
How often do you not recommend optimum frequency of care for a person? How often do you not recommend appropriate care beyond symptoms for your people?
How often do you not take the time to explain to people the absolute necessity for children to have lifetime chiropractic care?
How often do you fail to plant the seed of a career in chiropractic with the children in your practice?
How often do you pull back from having the necessary conversation with a person who is not keeping their scheduling agreements?
How often do you avoid holding health care classes in your practice?
How often do you take the easy way out?
How often do you wimp-out?
The great people of history developed their new levels of thinking by disputing the fundamental principles of the past. Plato, Aristotle, Newton, Franklin, Morse, Marconi, Edison, Morse, Wright Brothers, Ford, and D.D. Palmer to name a few didn’t take the easy way out, they didn’t take part in the lie. They rejected the limited aspects of the philosophy and science of the day. They were willing to face the rejection of the world to create and produce something better.
We are constantly being faced with the choice of taking the easy way out. The argument is that because the public know chiropractors as a bad back profession we should just market to that. It would be much easier, they say to limit our scope of practice to acute low back pain and when they come into your office you can educate them on all that other chiropractic stuff. This sounds reasonable but is the fraudulent sales method of ‘bait and switch’ what you want to do?
One of the greatest complaints in the public mind about chiropractic is “they keep you coming back”. This objection is understandable if the person thinks that chiropractic is just a little craft group that gives therapy for minor, non life-threatening back problems. Who, in their right mind would want to spend their hard earned money on ongoing services for those reasons?
The sadder part of living the lie that chiropractic is acute back pain therapy is that when it’s said long enough and loud enough it becomes the reality of the profession as well as the public. The infiltration of this preposterous lie into our colleges is producing students who are disillusioned with chiropractic. This diminished vision leads to a powerless and dispassionate profession and a steady reduction in numbers of people being served per chiropractor.
As an individual and as a chiropractic practice, your philosophy must be defined. It is usually contained within your statement of purpose. Every time we, as an individual or as a profession violate our purpose statement it’s like making a withdrawal from a bank account of power. Every time we muster the courage and confront the world and state our truth it has the effect of depositing into our bank account of power.
At the end of the day our level of power and therefore our ability to influence change and innovation in our life, practice and the health mindset of the public, is in direct proportion to our willingness to ‘tell it like it is’.
Without fear or favor, will you confront your truth and publicly affirm the real dimension of chiropractic?
Are you courageous?
