We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Advocate and this week we look at… Raving Fans These people are very few in numbers in most chiropractic practices. They scour the countryside for people to join your flock. In their eyes…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Members and this week we look at… Advocate This person sees the world through chiropractic lens and becomes increasingly more educated on natural health and lifestyle. This person is willing and able to…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Patients and this week we look at… Member This stage is the crossover point between the allopathic, therapeutic, control and management style of care and the chiropractic, generative, choice driven care. The practice…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the Prospects and this week we look at… Patients This person surrenders himself or herself to your care. This is a passive style of care. The person sees himself or herself as subservient to…
We are currently reflecting on where the people you serve are at in their journey relative to chiropractic. We are visiting the various types and suggesting a few thoughts on how to develop and graduate the type to the next level. Last week we spoke about the suspects and this week we look at… The Prospect This is the shopper. The person who is in the market for what you have to offer but they don’t know a lot about…
It’s useful to reflect on where the people you serve are at in their journey relative to chiropractic. There are a number of different ways of classifying the level of commitment that people have in your practice. Over the next few weeks we will visit the various types and suggest a few thoughts on how to develop and graduate the type to the next level. The Suspect This is everyone out there who has not indicated interest is what you…
Throughout my life Nelson Mandela has inspired me with his words of wisdom, his courageous acts and deeds. He led a life well lived and has left an indelible mark on the future of humanity. His legacy will be etched in people’s memories in the future. His wise words have implication to all situations of life and practice. From time to time I take a Mandela statement that resonates with me and will extrapolate it into the chiropractic context. Today’s…
In an attempt to help people as much as possible as soon as possible many chiropractors ignore the power of scarcity. One thing that makes people want something more is to know that they can’t have it or that its availability is dwindling for them, or that it’s scarce or rare in some fashion. In health care those things that are difficult to possess are usually better. The hierachial structure of medicine and its control over numbers at the top…
As chiropractors, we have an intense desire to help people. We have a very effective array of tools to give relief and support and we are very eager to employ them. This desire often sees us diving in to ‘help’ a person at the first indicator they present with. We think that they have come to see us to get chiropractic care for their presenting complaints. This is the chiropractor’s assumption and it is in error. When people come to…
It would seem that a huge quest for people is to have balance. Balance in their life, their home, business, practice, team etc. Much time and energy is spent trying to bring life into balance and yet all too often this quest is not accomplished. Maybe our perception of balance has a missing component to it. I suggest that the thing that gives balance its form is time. We could say in the middle of the night that there is…
Watch a toddler as he or she is exploring the world. They trip, they fall, they get ‘ouchies’ but they just get straight back up again and carry on their way. Sure there may be a few tears but they don’t last and soon all is forgotten and they plough headlong into what it was they were about exploring at that moment. Adults, on the other hand have a tendency to let the situation determine who they are – “I’m…
I wanted to continue on from where we left off last week in our observation of how it is that we create what we create in the course of a year. If you are like most people there are areas in your life where you are not where you thought you would be by now. You may have dropped the ball when some circumstances occurred. It may have been something good. It seems strange that things being easy can cause…
