Your Practice

Every day in practice your reason for practising is being tested. People come and see you and you make assumptions about where they are at, what they want and to what extent they will follow your advice and guidance. In this series of blogs I am tracking on one person who came to see me recently. I want to point out the lessons that he has brought to me. Introducing a man who I shall name Bill. 4 months ago…

Once upon a time there was a chiropractor with a great team of chiropractors and CAs. This team was good – really good. They could pack the office full of people and provide them awesome service. At least, that’s what they were capable of… You see, the chiropractor could only really get about two of them to do what he wanted them to do at any given time. The rest might get involved, but often they would get caught up…

As chiropractors we often think that the people who present at our practice are only after an immediate outcome to their presenting condition and nothing more. The thought is that people want a adjustment for their given malady and they want the care to be effective, short term and affordable. Based on that misunderstanding we focus much of our time and attention on mastering our technical skills, we serve them with the best techniques and most appropriate and effective clinical care…

Holding oneself accountable to one’s values and purposes is the key to maintaining integrity. If you say one thing and do another in your life and practice you have little chance of generating trust with others. The extension of this is that when you take your values and purposes to an endeavour (your practice) you have the opportunity to leverage yourself through others (your team and practice members). The person responsible for the success of your practice (whether you are…

This week’s blog is the last of a discussion around the marketing of Apple Computers and what is has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Why do you think Apple users…

This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Looking at the history of Apple…

This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. How is Apple trying to differentiate…

This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Was marketing a key element or…

What has the marketing of Apple Computers got to do with marketing chiropractic? In recent years Apple has regained it’s marketing edge, which has led to strong sales and a very robust growth in its share price. Maybe there is a valid message in this experience for our profession. I have gone back 15 years and found an interview between Dominique Jackson and Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999….