Every day in practice your reason for practising is being tested. People come and see you and you make assumptions about where they are at, what they want and to what extent they will follow your advice and guidance. In this series of blogs I am tracking on one person who came to see me recently. I want to point out the lessons that he has brought to me. Introducing a man who I shall name Bill. 4 months ago…
Many chiropractic practices operate in an ad hoc manner. It is a “Do as I say not as I do” environment where everyone makes it up as they go. There is no overall purpose and no purpose broken down to every action. There are few if any written policies, procedures and scripts and the people who work there and worse still, the people who are serviced there just go with the flow and go by their own rules. Practice members…
Once upon a time there was a chiropractor with a great team of chiropractors and CAs. This team was good – really good. They could pack the office full of people and provide them awesome service. At least, that’s what they were capable of… You see, the chiropractor could only really get about two of them to do what he wanted them to do at any given time. The rest might get involved, but often they would get caught up…
As chiropractors we often think that the people who present at our practice are only after an immediate outcome to their presenting condition and nothing more. The thought is that people want a adjustment for their given malady and they want the care to be effective, short term and affordable. Based on that misunderstanding we focus much of our time and attention on mastering our technical skills, we serve them with the best techniques and most appropriate and effective clinical care…
As we progress through 2016, it may be useful to reflect upon the vision for outcomes that you created at the beginning of this year or for 2015. Let’s ensure that your steps to accomplishment are on track. A vision of possibilities is essential to achievement. Just check that you have defined your vision for this year fully. Many people find it valuable to create a vision board and stick it in a prominent place as a constant reminder of…
Holding oneself accountable to one’s values and purposes is the key to maintaining integrity. If you say one thing and do another in your life and practice you have little chance of generating trust with others. The extension of this is that when you take your values and purposes to an endeavour (your practice) you have the opportunity to leverage yourself through others (your team and practice members). The person responsible for the success of your practice (whether you are…
This week’s blog is the last of a discussion around the marketing of Apple Computers and what is has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Why do you think Apple users…
This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Looking at the history of Apple…
This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. How is Apple trying to differentiate…
This week’s blog is a continuation of a discussion around the marketing of Apple Computers and what it has to do with the marketing of chiropractic. The conversation is based around an interview some 15 years ago with Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999. I have drawn certain points and parallels to the chiropractic story and have highlighted the quoted conversation in Italics. Was marketing a key element or…
What has the marketing of Apple Computers got to do with marketing chiropractic? In recent years Apple has regained it’s marketing edge, which has led to strong sales and a very robust growth in its share price. Maybe there is a valid message in this experience for our profession. I have gone back 15 years and found an interview between Dominique Jackson and Apple’s product marketing vice president Phil Schiller, which was published in the “Australian” on 19th January 1999….
As I write this series of blogs I am taking in the richness of South Africa and its people. From Cape Town and Robens Island to Soweto to the game sanctuaries of the high Veld it is a country of contrasts and superb lessons for all of our lives. Having the opportunity to see the wildlife of the plains up close and personal is truly magnificent. These animals have the freedom to be themselves in this vast expanse of natural…
