Let your walls ‘talk’. Chiropractic posters are an important part of your practice member communication program. They are working for you 24/7 as long as someone is viewing them, so make sure that the messages they are conveying are consistent with the purpose of your practice. The Two Types of Chiropractic Posters You Need There are two types of posters, the concept posters that give a feel good energy in a message that communicates an aspect of chiropractic philosophy. The…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. On the back of last week’s discussion on values I want to address the practical application of your…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. You have a huge life spirit just itching to get out and express. The power and wisdom within…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. Your values are the drivers of your life. We often take on our values and their subsequent hierarchy…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks we will visit some of the key components of this viewpoint and how it relates to your practice. The word discipline comes from the same Latin root as disciple. Rather than just a being a follower and…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. My thought goes to an experiment in education that was conducted way back in a time when ethics…
Internal marketing in a chiropractic practice depends on providing information, which is often quite generic and then personalizing that information, which is very individual. We can deliver generic information easily through the use of a chiropractic DVD. Once the practice member has the general information, we provide them with the personalised information. The Journey Chiropractic DVD At Quest we employ the metaphor of a Journey to convey to people the fact that who they are today is a product of…
Many chiropractic practices operate in an ad hoc manner. It is a “Do as I say not as I do” environment where everyone makes it up as they go. There is no overall purpose and no purpose broken down to every action. There are few if any written policies, procedures and scripts and the people who work there and worse still, the people who are serviced there just go with the flow and go by their own rules. Practice members…
As chiropractors we often think that the people who present at our practice are only after an immediate outcome to their presenting condition and nothing more. The thought is that people want an adjustment for their given malady and they want the care to be effective, short term and affordable. Based on that misunderstanding we focus much of our time and attention on mastering our technical skills, we serve them with the best techniques and most appropriate and effective clinical care…
This is a series of thoughts addressing the theme of excellence based on a famous quote from Rita Mae Brown, the American novelist and activist. She stated that “You cannot invest your life’s spirit into a compromise” and over the next few weeks I want to visit some of the key components of this viewpoint and how it relates to your practice. Everything that you think you have to hide from a practice member shuts a part of you down….
This article is one of mankind’s mistakes proposed by Marcus Tullius Cicero (106 BC-43BC) entitled “The Six Mistakes of Man”. I believe that these ‘mistakes’ are as common today as they were over 2000 years ago and I am sure that you will notice parts of you that participate in these mistakes. Mankind’s Mistake #6 is “Attempting to compel others to believe and live as we do”. This mistake is a universal challenge amongst chiropractors who are passionate about the…
This article is one of mankind’s mistakes proposed by Marcus Tullius Cicero (106 BC-43BC) entitled “The Six Mistakes of Man”. I believe that these ‘mistakes’ are as common today as they were over 2000 years ago and I am sure that you will notice parts of you that participate in these mistakes. Mankind’s Mistake #5 is “Neglecting development and refinement of the mind, and not acquiring the habit of reading and study”. The one organ in your body that can…
