We live in a moment-by-moment world. People present to your practice wanting current health issues fixed – now. They want you to provide instant results and then they won’t worry about it until next time the issue occurs and at that time they will seek the same ‘band-aid’ solution.
It seems like the short-term perspective increasingly drives people in their decisions on life and their health.
Well, how do you change this with your practice members who have learned that short-term perspective mantra over a lifetime?
People must realise that micro-trauma, chemical toxicity and disabling thoughts over time accumulate and create issues. These issues gradually become evident. If people only focus on the issues of now they will never develop the wisdom of hindsight and will continue running their life reactively.
As you cast your memory back over the past and become aware of the journey that you have taken so far you will become aware of the patterns you have created in response to the events of your history. You will understand the causative relationships and you will see the current ‘issue’ as an integral part of that process.
Your practice members must get this cognition also.
Appreciating this viewpoint then leads people to see the future in a different way. It allows us to take a long-term perspective and plan accordingly. From this vantage point, we get to look beyond. We get to set long-term outcomes, create a long-term vision.
When your practice members adopt a long-term vision they will then develop long-term behaviours and habits and want to involve you and chiropractic in their journey for the long-term.
At Quest, we are continuously researching and developing ways to help you to build your practice so that it supports a long-term vision and delivers quality chiropractic care to the world. The ‘Journey Resources Pack’ is a real game changer for your practice as it helps you to educate your people about the real wins that chiropractic brings to them.
Let’s face it. The cost to you of having poorly educated practice members is huge from a financial perspective but this is nothing compared to the cost of life and health to them by them not getting the appropriate care that they need.
We want to assist you in upping your ability to change this through interrupting your practice members patterns of behaviour and providing a systematised approach to re-positioning people’s thinking so they stay, pay and refer for a lifetime.
There are 5 critical points that your practice members need to understand before they fully embrace chiropractic.
- Life is a Journey of interconnected physical, chemical and mental/emotional events that impact on the present.
- The relief care, symptom-focused ‘Health Care System’ is broken in numerous ways.
- Chiropractic offers a different and strategically directed way to live a healthy lifestyle.
- The body does not heal – it regenerates.
- Regeneration takes time in proportion to a person’s journey so far.
When people understand these points they view your services in a totally different light.
The old adage of “If we don’t understand our history we are bound to repeat it” rings true in this context. Your practice members must look behind to move ahead – are you going to show them the way?
Mark
